How to prepare content for a CMS migration

In today’s issue:

  • How to Disaster-Proof Your Migration, Part 3: Preparing content for migration

  • Media News Roundup: 4 important industry updates

  • Meet Our Partner: Glide Publishing Platform

MEDIA NEWS ROUNDUP

Meta’s AI chatbot will pull from Reuters news content. The social media and news companies haven’t shared financial details about the deal, just that Reuters’ current events content will inform the chatbot found on Facebook, Instagram, and WhatsApp.

AI “will not alter the fundamental commercial reality for the news.” A new study by Enders Analysis on AI in newsrooms cautions against overestimating the productivity benefits of AI, but that valuable uses could include creating audio editions of articles and translating content. The report also says AI could lay the foundations for “other more effective interfaces, like improved search/website functionality—areas where some online news providers have been stalling.”

Substack has a new way of monetizing content: partial chat paywalls. Previously a hard paywall, the new method makes the first post in a thread visible, but all subsequent replies will remain hidden to free members.

ChatGPT launched AI search; Perplexity explores AI-driven shopping. OpenAI’s chat product is moving in on the turf of Perplexity and Google by integrating an AI-powered search engine into its chatbot, delivering real-time information and links to sources. Meanwhile, Perplexity launched a "Buy with Pro" feature that encourages users to research and purchase products directly on the platform.

How to Disaster-Proof Your Migration

Welcome back to our series on preparing publisher websites for successful content migrations. In Part 1 and Part 2, we went over how to evaluate your current website’s content management system—both its capabilities and traffic performance. Welcome to Part 3: Preparing Content for Migration.

Part 3: Preparing Content for Migration

Before you start the migration process, it's crucial to identify exactly what content will make the journey to your new platform.

The content we (typically) migrate

  • Posts: Articles and features.

  • Taxonomy terms: Most commonly categories and tags.

  • Locations: Location-based pages or directories.

  • Events: Calendars, event listings, and registration pages.

  • Users/Authors: Author profiles, user accounts, and permissions.

  • Pages: Static pages like About Us or Contact. (Unlike Posts, Pages often don’t have bylines, datelines, or taxonomy classification.)

While often complex in practice, remember that many CMS data migrations really require just two steps to prepare content: taking an inventory of the content types and mapping the data from one data system to another. Still, in practice, it’s often a bit complicated. For example:

What to do about custom content

While it’s pretty standard to migrate posts, authors, and other baseline CMS data, many content-based websites have content types beyond those listed above. These content types may require unique handling during migration. Here’s how you assess them to better understand the scope and complexity of the project.

MEET OUR PARTNER

Glide Publishing Platform  🚀

Glide Publishing Platform logo

Glide publishing platform provides a suite of tools for any business that wants to use content to move forward. Known for its flexible headless CMS and CDP for media, sport, and publishing, Glide is the ultimate platform for modern media and entertainment companies. Plus, it provides incredible support and features to its customers so they can focus 100% on impact and results. 

To learn more about Glide, click here: https://www.gpp.io/products/