O’Keefe Media Group creates excellent investigative journalism, but how do they deliver it?

I reviewed OMG’s website for user experience and performance. Read the breakdown below.

Also in this issue:

📍 Adobe's Experience Manager gets a "content hub"

📍 Notion is the latest to offer AI-powered website builders

📍 Criteo’s research suggests Google’s Sandbox will decrease publishers’ ad revenue by 60%

📍 beehiiv buys Typedream after successful funding

📍 Kontent.AI scores $40M in funding

📌 Media Company of the Week: O'Keefe Media Group

Let's start.

Adobe’s Experience Manager gets an AI-driven “content hub”

Adobe’s Experience Manager has a new feature called the content hub, but what does it actually do? It helps you recycle and reuse old content using AI. This seems to help enterprise publishers with a large content inventory. It will have less impact on mid-sized media companies.

NotionHQ is the latest platform to offer AI-powered website builders

Notion has a new website builder, and it's exciting to play with. Notion is following an increasing trend where platforms (including Web.com) are adding AI-powered website builders to their offerings.

Which platform will be next?

Criteo’s research suggests Google’s Sandbox will decrease publishers’ ad revenue by 60%

According to Criteo’s report, publishers’ ad revenue will decrease by as much as %60. Publishers will continue to find alternative methods, something we are already seeing with the increasing popularity of Apple News. Read Kieran Delaney's comments in a previous issue of Media Tech Report.

beehiiv buys Typedream

beehiiv has been in the spotlight these weeks. After raising $33M, it has bought Typeform, the popular survey-building tool. Creators can look forward to adding new forms and surveys to their newsletters.

Kontent.AI scores more funding

The up-and-coming headless CMS Kontent.AI is also having a good week, raising $40M from Expedition Growth Capital. I’ll be waiting to see how their product will improve with this fund injection.

Media Company of the Week: O'Keefe Media Group

The O’keefe Media Group was founded by James OKeefe after his work on the controversial Project Veritas. It focuses on investigative journalism with a twist—using whistleblowers and undercover methods to find and expose corruption.

Product Analysis

I reviewed the website’s user experience and performance and found its strong points and areas for improvement.

Strong Points

Impressive copy: the writing is as good as you would expect from expert journalists: straightforward, persuasive, and impactful.

Minimal design: the mobile version uses a stark, minimalist design that forces the user to focus on the strong copy.

Areas for Improvement

Performance: the website could be optimized to load much faster, giving users a better experience.

Design and readability: The desktop version of the website plays a black-and-white video in the hero section's background, making it harder for users to read the excellent copy.

I also noticed a small hiccup on their website where a video should be playing but isn't displaying correctly.

This suggests there is a problem with the WordPress-Mux integration plugins. Updating the plugins is a good place to start for a short fix. Still, I think they would give their users a better experience if they overhauled the website with a new design and performance boost.