How did Industry Dive get over $100M in revenue with free B2B newsletters?

I explore the answers at the end of this issue.

Plus:

📍 Perplexity adds a new search feature and there's still no sign of respecting paywalled content

📍 TikTok Shop cuts down on promos

📍 Intent IQ is a new cookie-alternative ID tech

📍 Quark Software Inc.'s NextGen leverages Microsoft's AI for enterprise content automation

📍 Media Company of the Week: Industry Dive

Perplexity adds a new search feature, and there's still no sign of respecting paywalled content

Perplexity AI's updated Search Pro can answer more complex questions by breaking them down and finding the info from different sources. This is a good sign for content creators, but the app refuses to respect paywalled articles and copyrighted content.

TikTok Shop cuts down on promos

TikTok's native e-commerce product has been a welcome feature since its launch last year. But now TikTok Shop is cutting back on discounts like free shipping. Brands may want to think about continuing to operate on a platform that owns their audience as well as their promo strategies.

Intent IQ is a new cookie-alternative ID tech

Intent IQ's identification tech is a new promising alternative to cookies, joining the ranks of Amazon’s Signal IQ and Trade Desk’s UID. Intent IQ’s latest campaign produced 77% more leads and cut cost-per-lead by 71%. These impressive figures will keep Intent IQ in publishers' minds in the next months.

Quark NextGen leverages Microsoft's AI for enterprise content automation

Quark Software Inc. Publishing Platform (QPP) NextGen simplifies complex content automation and management using AI. While it is less valuable for usual mid-range publishers, it's perfect for enterprise businesses handling complex content that must follow multiple compliance rules and schedules.

Media Company of the Week: Industry Dive

Industry Dive is a D.C.-based B2B media company with over 30 newsletters, 14M subscribers, and $100M in revenue. How did it get here? Founders Sean Griffey, Eli Dickinson, and Ryan Willumson launched the company in 2012 to fill a niche in digital-first B2B news.

The company's business model involves selling native ad space to brands in different industries. With 14M readers, Industry Dive is ideal for any B2B brand from any industry!

Another publication drives income to the company in a different way: DiveWire lets brands use Industry Dive’s content strategy and circulation to promote their company news and PR.

DiveWire is the only asset that the company has ever advertised on Google. It can rely on its owned media to promote the PR publication and DiveMarketplace, its content licensing business.

Reviewing the media company’s website, what stood out the most for me was the identical design and layout of all the 37 publications.

A more branded design, customized for each newsletter, may create more loyalty and increase user experience.

Workweek similarly manages multiple newsletters, each with a branding tailored to its audience.